Who should attend this workshop?

This course is at the cutting-edge of the intersection of brain science and people development. It will be helpful to coaches or any executives involved in people development who are interested in the answers to the following questions:

1. Why does the human brain obstruct change?
2. What must happen in the brain for commitment to a process to occur?
3. What is the psychology of “getting to action”?
4. What role do emotion and memory play in fostering action?
5. How can you apply an understanding of the brain science of action to the corporate environment?
6. What new tools can you acquire and apply immediately to coaching projects that you are involved in?

Why should you attend this workshop?

The language of neuroscience is a novel, research-based coaching tool that can be used in fostering change. It provides insights about what is happening inside a person so that the coach can deduce how to most effectively coach desired changes in the client’s behavior. In the neuroscience literature, the language can sometimes be technical and difficult to apply to the business context. This course will remove this obstacle and provide a variety of ways to use valuable information about the brain in the coaching context. The field of neuroscience applications to business is growing. To be competitive in the business environment, coaches who have an understanding of this knowledge will have an additional edge over other trained individuals who have not taken advantage of this new knowledge.

In this course, we will focus on the factors that impede action and how the brain can overcome these factors. In addition, we will focus on teaching coaches how to use this theory in the practice of coaching. The depth of this course over three days will provide coaches with new perspectives on obstructions to change within corporations (and people in general) and how coaches can use this information to foster and maintain change.

Rather than just focusing on surface factors, this course will take you on a journey of what neuroscience teaches us about how we can get to action and what this entails. The course facilitators will use their expertise to show coaches how established corporate psychological models used in coaching combine with neuroscience to provide coaches with a multidimensional understanding of the coaching process. In addition, the course will focus on actual situations that may come up in corporations with in-class exercises and follow-up that will parallel the actual coaching process. A detailed summary of relevant information from the “Harvard Business Review” will be provided.

If change were that easy, corporations would be flourishing in adapting to new circumstances and innovations without any difficulty. Since this is often not the case, having a deeper understanding of change is imperative, both in the specific circumstance of coaching “change” or in coaching any priority in general.